Enterprises recognized the benefits of Chinese well-known trademarks

 After a long period of use of well-known trademarks in the market enjoy a high reputation. For businesses, the well-known trademark means that a higher market share and economic interests.
     1, the trademark owner to expand their scope of protection of trademarks;
     2, will increase the administrative department of industry and commerce of the trademark protection;
     3, the results of well-known trademark does not mean the end of the case, but to the court, the Trademark Office or the Trademark Review and Adjudication Board to make infringement, opposition, whether the dispute was established, ruled one such conclusions are based;
     4, were identified as known, the next case on the record as to protect the identification of a guide;
     5, the well-known trademark is the trademark owner to protect their trademark rights of membership of a kind of legal remedies;
     6, for the well-known trademark owners can bring a good reputation and market effects.
        (1) to enhance the corporate image;
        (2) to enhance customer loyalty to the enterprise product;
        (3) The rich taste of the corporate culture;
        (4) to increase the cohesion of employees;
        (5) to enable enterprises to trademarks, value-added stock of corporate intangible assets;
        (6) well-known trademarks as security for loans;
        (7) as investment, transfer, licensing can be in an advantageous position.